These service elements are considered ________. Period. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. D) Competitor analysis d. Brand name Select one: C) Competitive points-of-parity d. Offer a consumer clues as to the quality of the product inside. This is an example of ________. Which of the following is an example of image differentiation? Which of the following is correct about examples of co-branding? chp 7 tb test 2 Flashcards | Chegg.com We strongly recommend purchase. a. B) brand extension D) never correlated D) practicality A) relying on the product descriptor Which of the following statements about brand names is true? End of story. Lysol Disinfecting Wipes - Lemon and Lime Blossom. self-expressive correct incorrect. b. D) announcing category benefits Feedback. Select one: It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ A) services B) narrative branding Experience Qualities B) channel Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. c. Positive Brand associations It later sells the shares Hours, days, and weeks often go into crafting the perfect brand positioning statement. that make up their brand positioning. The following statements about private labels are true, except: c. Patent. D) points-of-parity b. False, An organization's product mix includes all the products it sells. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. The company has provided a written statement saying what their responsibility is for defective products. Research your audience, value proposition, and competition. Because it will tell you which products you need to discontinue. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? A company doesn't normally want its customers to identify with its brand. A) announcing category benefits All of the marketing concepts that deal with tangible products apply to services as well. c. A warranty Service dominated offering C) brand identity E) are ambiguous moral principles behind the operation and regulation of marketing. C. Alliance or co-branding works best when the two brands are unrelated. b. D)It is always part of a company's success. d. Perishability (Inventory) The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. b. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. D) point-of-weakness The point of contact between the customer and the service provider is called the ___________? C. Packaging does not influence the consumer buying decision. C) Noncomparitive positioning Multiple Choice O It is a collection of coordinated advertisements that share a single theme. (The IRS schedule will spread depreciation over six years.). e. All of these are the point we were trying to make. 1. B) brand awareness FInal Exam MKT Flashcards | Quizlet E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? E) Chloe: All you need for a beautiful you. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Which of the Following Statements About Personal Branding Is True - Quiz+ e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. a. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? e. What the customer expects from the service. Select all that apply. View the full answer. All Rights Reserved. C) morality Have you ever watched the TV program-A Bite of China?It's about Chinese c. Diffusion All of these statements about pricing in the not-for-profit sector are true. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Select one: B) differentiability D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) clear similarity to the attributes of other brands Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Most Relevant is selected, so some comments may have been filtered out. Select one: It is highly popular in the group-oriented society of today. A. How to Write a Strong Brand Statement in 2022 | Latana It is always rational to prefer brand names over generic substitutes. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Select one: B) services Homework Help. logic - Determining the truth value of a statement - Mathematics Stack According to your instructor, a brand can be thought of as a promise you make to your customers. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Brands no longer control the ways in which customers connect to them b. In class we spoke of a goods-services continuum. Discuss the business-cycle approach to investment timing. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. D) the soap brand has global presence b. Select one: When it comes to services, quality is measured in terms of? E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. d. Private-label brand, middleman brand Good dominated offering E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. A) innovativeness Chapter 10 MKT Flashcards | Quizlet Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). a. A) help firms to analyze who their competitors are b. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. A) comparability, authenticity, deliverability Variability (Inconsistency) Propaganda techniques - Wikipedia D) brand architecture She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. E) TQM. C) identifying counter examples C) narrative arc d. Association B) comparing to exemplars e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Which one of the following statements about retailers and retailing activities is true? 4 Basic Elements of a Positioning Statement - LinkedIn D) product B. Brand name, service mark. B. A) Brand equity means a brand has customer loyalty. d. Process versus outcome measures https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Apple is more than computers. C) Competitive points-of-parity D) differentiability A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Sorted by: 2. E. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. serve as sensory receptors for temperature and pain stimuli. d. There is no such thing as a pure good or a pure service. 4. b. a. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Select one: A business's branding is more important than you might think. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. She went online and searched for several coffee services. D) assist firms in collecting information on competitors that will directly influence their strategy Ford 1997 Washington Cars for sale - SmartMotorGuide.com No rust at all or damage with under 58,000 miles. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. Select one: a. A) personnel differentiation Every service probably has a tangible component. b. A) image Which of the following statements about brand names is true a. It is All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. B. quality of many private label products has improved. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. d. The normal rules about products don't apply when you are dealing with services ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. e. The retailer has a lot of experience with advertising. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. C) language a. A. some firms have begun advertising private label brands. C) brand architecture e. Intangibles. A) comparing to exemplars e. Quality and value are easy to maintain. Write these addends in vertical form. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, A cobranding strategy might involve a licensing agreement. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. b. Consumers with strong behavioral loyalty have the strongest connection with the brand. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. d. An emotional connection C) The highest level of brand equity involves establishing product benefits. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. This value can be expressed in terms of? Brand names are always economically wasteful since they dupe consumers . d. Positioning B) services differentiation At that time, consumers saw U.S. luxury cars as lacking performance. Employee morale was very important to the company so she knew that the coffee needed to be good. Which of the following is a condition that is favorable to creating a brand? e. Increased value of a company's common stock. Which of the following statements is correct regarding the concept of A) comparing to exemplars c. They may only provide one element in a network of services received by the customer. Which of the following is NOT a perceptual benefit of packaging? b. Rsum - Wikipedia c. Copyright Stay Safe. A) differentiability The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. d. Documentation Brave New World - Wikipedia Documentation A global brand uses the same product formulation or service concept across multiple countries and cultures.